Creative Director  ·  Fort Lauderdale, FL

Wayne
Sage

Crafting brand narratives and campaigns that move people — across digital, social, broadcast, and experiential media.

7+
Years Leading
Creative Teams
25%
Avg. Engagement
Lift
18%
Lead Conversion
Improvement
View My Work Get in Touch
Wayne Sage
W
Creative · Strategic · Driven
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Brand Strategy ✦ Creative Direction ✦ Luxury Real Estate ✦ Video Production ✦ Broadcast Media ✦ Digital Marketing ✦ Emmy Award Contributor ✦ Team Leadership ✦ Campaign Development ✦ Visual Storytelling ✦ Brand Strategy ✦ Creative Direction ✦ Luxury Real Estate ✦ Video Production ✦ Broadcast Media ✦ Digital Marketing ✦ Emmy Award Contributor ✦ Team Leadership ✦ Campaign Development ✦ Visual Storytelling ✦
About

Where Strategy
Meets Story

I'm a Creative Marketing Director with a record of turning brand vision into compelling campaigns that drive measurable results. From luxury real estate to national broadcast television, my work lives at the intersection of art direction, digital strategy, and storytelling.

I lead with purpose — building teams, shaping systems, and pushing creative work that connects with audiences and moves the bottom line.

25%
Increase in qualified
buyer engagement
18%
Lead conversion
improvement
20%
Higher click-through
rates via optimization
5%
Budget variance —
consistently on plan
🎖
U.S. Army Veteran — Operation Iraqi Freedom 92Y Unit Supply Specialist · Managed $100M+ in equipment · Army Commendation & Achievement Medals
Selected Work

Portfolio

Campaigns, brands, and creative systems built across luxury real estate, broadcast, and national media.

Luxury Real Estate · Douglas Elliman
Waterfront Property Launch Campaign
Multi-Channel · Digital · OOH · Social
Luxury Real Estate · Douglas Elliman
Waterfront Property Launch Campaign
Multi-Channel · Digital · OOH · Social

Directed full campaign identity for a landmark waterfront listing — from visual concept through print, digital, and social execution. Increased qualified inquiries by 25%.

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Brand Identity
Luxury Brand Visual System
Logo · Typography · Guidelines
Brand Identity
Luxury Brand Visual System
Logo · Typography · Guidelines

Built a comprehensive visual system from the ground up — brand mark, color palette, typography hierarchy, and campaign templates deployed across all channels.

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Broadcast / TV creative → Drop your JPG/PNG here
Broadcast · WPBF 25 / Hearst
Emmy-Recognized News Special
Broadcast · Motion Graphics · Branding
Broadcast · WPBF 25 / Hearst
Emmy-Recognized News Special
Broadcast · Motion Graphics · Branding

Contributed design and motion graphics to an Emmy Award-winning news special, expanding regional viewership and elevating station brand credibility.

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Digital campaign / social → Drop your JPG/PNG here
Digital & Social
Performance Social Campaign
Paid Social · Email · Lead Gen
Digital & Social
Performance Social Campaign
Paid Social · Email · Lead Gen

Designed and directed a Meta-driven paid social campaign for a luxury property launch — improved lead conversion by 18% and click-through rates by 20% through creative testing.

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Video production → Drop thumbnail here
Video Production
Brand Story Film
Direction · Post · Delivery
Video Production
Brand Story Film
Direction · Post · Delivery

Full-service video production from script and storyboard through shoot direction and final delivery. Reduced production turnaround by 25%.

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OOH / Outdoor → Drop your JPG/PNG here
Out-of-Home · Luxury
Billboard & OOH Campaign
Outdoor · Print · Environmental
Out-of-Home · Luxury
Billboard & OOH Campaign
Outdoor · Print · Environmental

Designed large-format OOH materials for luxury property launches across South Florida — maintaining premium brand presence at scale across physical touchpoints.

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Social content grid → Drop your JPG/PNG here
Social Media
Instagram Content System
Content Strategy · Art Direction
Social Media
Instagram Content System
Content Strategy · Art Direction

Developed a scalable content system and visual framework for luxury real estate social channels — consistent aesthetic, elevated storytelling, performance-tracked creative.

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Wayne Sage Creative Featured case study — replace with a hero campaign image → Recommended: 1600×600px landscape image
Featured Case Study · Douglas Elliman
Full-Funnel Luxury Launch — From Brand to Close
Strategy · Creative Direction · Campaign · Video · Digital · OOH
Featured Case Study · Douglas Elliman
Full-Funnel Luxury Launch — From Brand to Close
Strategy · Creative Direction · Campaign · Video · Digital · OOH

End-to-end creative leadership on a landmark property launch — strategy, brand identity, photo and video production, digital advertising, and OOH. Resulted in record engagement and conversion rates.

View Full Case Study
Expertise

What I Bring
to the Table

Full-spectrum creative leadership — from concept through production through performance.

🎨
Brand & Campaign Leadership
Integrated multi-channel campaigns · Visual systems · Brand identity · Design frameworks
🎬
Video & Content Production
Studio & location direction · Post-production oversight · Broadcast-quality storytelling
📱
Digital & Social Strategy
Paid media · SEO/SEM · Email · Performance analytics · A/B testing · Meta advertising
🏗
Creative Operations
Team management · Vendor coordination · Agile/Scrum · Budget management · Asset systems
🖋
Visual Storytelling
Out-of-home advertising · Print · Typography · Art direction · Luxury brand aesthetics
🤖
Emerging Tech & AI
AI creative tools · Google UX Design · Figma prototyping · Usability testing · IBM AI/ML
📐
UX & Experience Design
User research · Wireframes · Prototyping · Figma · Conversion optimization
📊
Performance-Driven Creative
Data-informed concepts · CTR optimization · Lead gen · Analytics · E-commerce funnels
Adobe Creative Suite Figma After Effects Premiere Pro Jira Google Analytics Meta Ads Manager AI Creative Tools Agile / Scrum Brand Systems Out-of-Home Advertising Video Production
Experience

A Career Built on
Impact & Craft

2018 — Present
Seaside Properties Group
at Douglas Elliman
Fort Lauderdale, FL
Creative Marketing Director

Lead brand, campaign, and content design across digital, social, video, and experiential marketing for luxury real estate initiatives within a global real estate powerhouse.

Directed multi-channel campaigns that increased qualified buyer engagement by 25% and reduced time-to-market by 25%.
Concepted and produced digital & video creative that improved lead conversion by 18% across major launches.
Built visual systems and campaign frameworks that unified brand consistency across web, social, and email.
Managed creative partners and vendors while keeping projects within 5% of approved budgets.
2017 — 2018
The Learning Experience
Deerfield Beach, FL
Video Production Manager

Built and led an internal video production studio supporting marketing and brand storytelling across national franchise locations.

Developed scalable video workflows that reduced production turnaround time by 25%.
Produced integrated brand campaigns supporting enrollment growth and national marketing performance.
Directed studio production, post-production, and vendor coordination for national campaigns.
2012 — 2017
WPBF 25 — ABC Affiliate
Hearst Television
Palm Beach Gardens, FL
Senior Graphic Artist / Producer

Created integrated broadcast and digital campaigns supporting news and marketing initiatives for one of South Florida's leading ABC affiliates.

Designed cross-platform campaigns that increased audience engagement and supported station growth.
Contributed to an Emmy Award-winning news special that expanded regional viewership and brand credibility.
Maintained visual consistency across broadcast graphics, print, and digital media.
2011 — 2012
WPLG Local 10
ABC Affiliate
Pembroke Park, FL
Senior Graphic Artist / Producer

Created cross-platform promotional campaigns supporting station marketing, community initiatives, and major events.

Strengthened visual consistency across broadcast and digital channels through unified design standards.
Supported audience growth and event participation through targeted promotional creative.
Certifications

Always Learning,
Always Leading

Google
UX Design
Research · Wireframes
Prototyping · Figma
Usability Testing
Google
Digital Marketing & E-Commerce
SEO/SEM · Social
Email · Analytics
Store Setup & Conversion
Google
Project Management
Agile/Scrum · Risk
Stakeholders
Jira Tracking
Meta
Social Media Marketing
Content & Paid Media
Targeting
Optimization & Reporting
IBM
AI Foundations for Business
AI/ML Basics
Ethics
Business Use Cases
Education

Academic
Foundation

A creative career grounded in formal training in both media arts and visual design.

B.S. Media Arts & Animation
The Art Institute of Fort Lauderdale
2007
A.S. Graphic Design
Broward College
2001
Let's Work Together

Ready for Your
Next Creative Vision

Open to Creative Director, Art Director, Digital Marketing Director, and Creative Services Manager roles.

Email sagewayne28@gmail.com Phone (954) 297-2100 LinkedIn waynesagecreative