Luxury Real Estate · Douglas Elliman

Waterfront Property Launch Campaign

Multi-Channel · Digital · OOH · Social
Year
2023
Role
Creative Director
Client
Seaside Properties Group
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Recommended: 1200x800px or larger
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25%
Increase in qualified buyer engagement
18%
Lead conversion improvement
25%
Faster time-to-market vs prior launches

The Project

A landmark waterfront listing required a full campaign identity built from scratch — from visual concept through print, digital, and social execution. The challenge was positioning the property as a once-in-a-generation opportunity while reaching highly qualified luxury buyers across multiple channels.

Campaign StrategyArt DirectionDigitalOOHSocialEmail

The Problem

The South Florida luxury real estate market is saturated with high-production content. Standing out required a campaign that felt editorial and aspirational rather than transactional — one that sold a lifestyle, not just a property.

The Solution

Developed a cohesive campaign visual language anchored by a bespoke color palette, typography system, and hero photography direction. Assets were deployed across digital display, Meta paid social, email marketing, OOH placements, and print collateral — all unified under a single creative concept.

Work Samples
Hero Campaign Visual
Full-bleed hero image — replace with your campaign photography or key visual
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Digital Ad Suite
Display and social ad set — replace with your ad mockups
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OOH / Outdoor
Billboard and environmental placements — replace with your OOH mockups
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Email & Landing Page
Email creative and landing page — replace with screenshots
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How to add images: Inside each .cs-img-placeholder div, add an img tag with style="position:absolute;inset:0;width:100%;height:100%;object-fit:cover;" — or set a CSS background-image on the .cs-img-card element. Update the caption text below each image to describe your work.
Next Project
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