Replace with your best project image Recommended: 1200x800px or larger
Add img tag inside .cs-hero-art-inner
20%
Increase in click-through rate
18%
Improvement in lead conversion
5%
Budget variance — delivered on plan
Overview
The Project
Designed and directed a performance-focused Meta advertising campaign for a luxury property launch — built around creative testing, audience segmentation, and iterative optimization to drive qualified lead volume at scale.
Meta Paid SocialCreative StrategyA/B TestingEmailAnalytics
Challenge
The Problem
Luxury real estate buyers are a narrow, hard-to-reach audience on social platforms. The creative needed to stop the scroll for high-net-worth users while maintaining premium brand positioning — and every asset had to be built for measurable performance, not just aesthetics.
Approach
The Solution
Developed a multi-variant creative framework: multiple hero images, headline combinations, and CTA treatments tested against defined audience segments. Established a feedback loop between creative performance data and ongoing asset iteration — improving click-through and conversion rates over the campaign lifecycle.
Work Samples
Meta Ad Creative Suite
Feed and story ad variants — replace with your ad mockups
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A/B Test Variants
Creative testing matrix — replace with your variant comparison visuals
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Email Campaign
Drip email creative — replace with your email design screenshots
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Analytics Dashboard
Performance results overview — replace with your reporting screenshot
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How to add images: Inside each .cs-img-placeholder div, add an img tag with style="position:absolute;inset:0;width:100%;height:100%;object-fit:cover;" — or set a CSS background-image on the .cs-img-card element. Update the caption text below each image to describe your work.