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Add img tag inside .cs-hero-art-inner
25%
Increase in follower engagement rate
↑
Consistent premium brand presence
↓
Content production time per post
Overview
The Project
Developed a scalable content system and visual framework for luxury real estate social channels — establishing a consistent aesthetic, elevated storytelling approach, and performance-tracked creative cadence across Instagram and other platforms.
Maintaining a premium, editorial look across a high-frequency social posting schedule is notoriously difficult. The system needed to be beautiful enough to build brand equity while practical enough for a lean team to execute consistently week after week.
Approach
The Solution
Created a modular content template library in Figma covering property highlights, team features, market insights, and lifestyle content. Defined photography art direction guidelines, caption voice and tone, hashtag strategy, and a posting cadence framework — with monthly performance reviews to iterate on top-performing formats.
Work Samples
Grid Layout
Instagram grid aesthetic — replace with a screenshot of your best-performing grid
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Post Templates
Figma template designs — replace with your template library screenshots
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Stories and Reels
Stories and Reels creative — replace with your vertical format designs
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Performance Overview
Engagement analytics — replace with your insights dashboard screenshot
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How to add images: Inside each .cs-img-placeholder div, add an img tag with style="position:absolute;inset:0;width:100%;height:100%;object-fit:cover;" — or set a CSS background-image on the .cs-img-card element. Update the caption text below each image to describe your work.