Senior Graphic Artist / Producer
At WPBF 25, I led integrated marketing campaigns across TV, digital, print, and social media, boosting brand visibility and engagement. I managed SEO and paid media programs, increasing organic traffic by 20% and improving paid search ROI by 15%. I also spearheaded a website redesign, resulting in a 15% increase in user engagement and traffic, while coordinating with external vendors to ensure high-quality creative output and brand consistency.
Demo Reel
At WPBF 25, I designed on-air motion graphics for daily news shows, including morning, afternoon, and evening segments, as well as promos and bumps. I also contributed to producing station promos, enhancing the visual appeal and engagement of the station’s broadcasts. This reel showcases my work in creating dynamic graphics and compelling promotional content.
Dr. Oz Health and Wellness Festival
For the Dr. Oz Health and Wellness Festival at WPBF 25, I designed all motion graphics for promotional videos, print work for marketing materials, and artwork for displays at the Palm Beach Gardens Mall. I also created content for social media, web ads, and digital billboards, ensuring a cohesive and engaging visual presence across all platforms.
Digital Billboards
I designed digital billboards for the Dr. Oz Health and Wellness Festival, which were displayed along I-95 from Dade to North Palm Beach County. These billboards reached millions of drivers, significantly boosting event visibility and engagement.
Display Art
I designed the display art for the Dr. Oz Health and Wellness Festival at the Palm Beach Gardens Mall, creating visually engaging and informative exhibits. These displays captivated mall visitors, enhancing awareness and interest in the event.
Web Ads and Social Media
I created compelling web ads and social media content for the Dr. Oz Health and Wellness Festival, ensuring consistent and engaging messaging across digital platforms. This strategy effectively boosted online visibility and audience interaction for the event.
Emmy Award Winning News Special Cuba Unlocked
For the Emmy Award-winning news special "Cuba Unlocked," I served as a producer and motion graphics designer. I developed engaging motion graphics and contributed to the overall production, enhancing the storytelling and visual appeal of the special. My work helped deliver a compelling and informative broadcast that captivated viewers and earned critical acclaim.