SRP Rental Properties Website
As a web developer and UX/UI designer for the rental properties agency SRP, my role was to create a website that is visually appealing, user-friendly, and optimized for all devices.
The Problem
SRP, a rental properties agency, needs a responsive website that can effectively showcase their available properties and services.
The Goal
The goal of the SRP website is to provide a seamless and intuitive user experience for prospective renters, while effectively showcasing the agency’s available rental properties and services.
User Research Summary
Research involved online surveys and in-depth interviews with individuals who were currently searching for rental properties, as well as those who had recently rented properties. Users expressed a desire for a visually appealing and mobile-friendly website that was easy to navigate on various devices.
Ideation Process
The process began with a collaborative session involving the development team and SRP, where initial concepts and ideas were proposed and discussed.
Digital Wireframes
The wireframes were designed with a focus on user experience, ensuring that the website was easy to navigate and intuitive to use.
Low-Fidelity Prototype
A low-fidelity prototype was created for the SRP website to test and refine the design before moving into the final implementation phase. The low-fidelity prototype was a basic, hand-drawn representation of the website’s design and layout.
Usability Study: Parameters
Study Type:
Unmoderated usability study
Participants:
5 Participants
Location:
United States, Remote
Length:
30-60 minutes
Usability Study: Findings
Availability:
Users want to be able to see a wide range of rental properties
Intuitively:
They wanted to have a seamless and intuitive experience
Navigation:
Users wanted easy navigation
High-Fidelity Prototype
The high-fidelity prototype for the SRP website was a detailed and polished representation of the final design, with fully realized functionality, interactive elements, and high-quality visuals.
Impact
The SRP website had a significant impact on the agency’s success, driving increased traffic generating more leads. The responsive design, intuitive navigation, and visually appealing layout provided an excellent user experience.
What I Learned
During the development of the Movie Magic app, the UX/UI design team likely learned a great deal about user-centered design and iteration. By conducting extensive user research and testing, the team was able to identify user needs.