Movie Magic: Seamless Movie Ticketing & Recommendations
Movie Magic simplifies movie ticket purchasing and offers personalized recommendations. As the lead UX designer, I crafted an intuitive, user-friendly interface for an effortless movie-going experience.
The Problem
Users faced complex ticketing processes and limited diverse movie options.
The Goal
The goal of Movie Magic was to create an intuitive app that simplifies movie ticket purchases, provides personalized recommendations, and showcases diverse movie options, ensuring a seamless and enjoyable movie-going experience for users.
User Research Summary
Surveys and interviews revealed that moviegoers value convenience, affordability, and diverse movie options. Frustrations included high ticket costs and limited movie diversity. These insights led to Movie Magic’s design, offering a convenient, affordable, and personalized experience with various ticket options and diverse movie highlights.
Ideation Process
We brainstormed solutions to simplify ticket purchasing, offer personalized recommendations, and highlight diverse movies, refining concepts through user feedback and iterative design.
Digital Wireframes
Created initial wireframes to map user flows, focusing on ease of navigation and personalized movie recommendations. Refined designs based on user testing and feedback.
Low-Fidelity Prototype
Developed a low-fidelity prototype to test key features and user flows. Gathered user feedback to identify and address usability issues early in the design process.
Usability Study: Parameters
Study Type:
Unmoderated usability study
Participants:
5 Participants
Location:
United States, Remote
Length:
30-60 minutes
Usability Study: Findings
Convenience:
Users want to be able to purchase movie tickets in an easy and quick manner
Affordability:
Users weren't happy with the costs of movie theater tickets
Variety:
Users wanted to be able to find more locally and independently owned movie theaters
High-Fidelity Prototype
The high-fidelity prototype is an advanced version of the Movie Magic app provides a more realistic representation of the app’s final look and feel.
Impact
The Movie Magic app has had a significant impact on the moviegoing experience for its users. Providing a user-centered and intuitive experience.
What I Learned
During the development of the Movie Magic app, the UX/UI design team likely learned a great deal about user-centered design and iteration. By conducting extensive user research and testing, the team was able to identify user needs.